Tata nano case

Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study.

Tata nano case

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. How would you segment the Indian automobile industry?

TATA MOTORS case study by Dasha Kozhevnikova on Prezi

Where will Nano have the best appeal? The automobile market Tata nano case India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars.

The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes, scooters, and things of that sort.

A subdivision of the market can separate the car segment into passenger and commercial segments. It is the passenger segment on which Tata can capitalize. Many motorbike travelers can and do carry a passenger on the back of their bike.

Like it is said in the case, if Tata can convert some of these two-wheeled riders by providing more comfort and safety for the price, Tata can capture a decent amount of the passenger car segment.

Will Tata be able to ensure quality and consistency? How important is car quality for the Nano? How important is service? Tata held quality in a very high regard. They set specific quality assurance standards for all of their partners and affiliates making parts for them. Also, Tata believed that there was much built-in value in the design of the Nano because it was a project that was brand new and had to be reverse engineered to make up the cost savings necessary to hit the price point Tata planned on providing to consumers.

Tata nano case

Tata is big enough and has enough market share to be able to be concerned about quality and consistency. These assembly operations would be trained by Tata corporate to stay up to the quality specifications set by the company. How do you evaluate Nano from various perspectives Tata Motors, prospective consumers, society?

The Nano is a great idea. The market is constantly changing and always competing on price. The Nano makes sense for this market and has a very strong potential to do well, if executed properly. I am excited that I can buy a brand new car for just a little bit more than I could buy a used car for, even if it does not have many frills like air conditioning.

I mean, it is India, after all. What is AC going to do to help with all the heat anyway?Mba- Cim - Tata Nano Case Study Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January , Tata introduced to the Indian public it’s ultra cheap car “Nano”.

Article: Tata Nano. What environmental factors influenced the Tata Group to design the Tata Nano? Global Competition: Tata Group wanted to increase the competition in car industry by building a car which will be small in size and the price will be within the rage of middle class people around the world.5/5(3).

Cost to upgrade Nano is very high: N Chandrasekaran - timberdesignmag.com

TATA NANO OCT A Case Study Analysis BY SADAT FARUQUE. Tata Nano The Peoples Car Harvard Case Study Solution and Analysis of Case Study Solution & AnalysisIn most courses studied at Harvard Business schools, students are provided with a case study.

Major HBR cases concerns on. Access to case studies expires six months after purchase date. Publication Date: April 20, The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world. The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car.

The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of Tata Motors into the.

Tata Nano Case Study | Essay Example